Digital Marketing Specialist

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København Ø

COPENHAGEN-AMERIKA PLADS(DNK)

Denmark

Job Description

Appetizer
Do you want to join a dynamic marketing team and apply and challenge your competencies every day? Are you a great team player, highly skilled, customer oriented and structured? Then you may be the right person to join our marketing team at Total Nordic in Copenhagen office!

Key Responsibilities

  • Responsible for leading the planning and execution of digital initiatives across Total Nordic’s portfolio;
  • Act as primary contact between IT, marketing, HQs in Paris, the four Nordic sales teams and external partners;
  • Act as sparring partner, as you will have the responsibility to secure that knowledge and best practice being incorporated in all digital marketing activities across the business lines;
  • Coordinate and execute operational marketing tasks in relation to lead generation campaigns, online campaigns and launch of product news, sponsorships, fairs and events;
  • Responsible for integration of email marketing system with SalesForce;
  • Secure development, update and maintenance of websites in close cooperation with our Marketing Communication Specialist and IT Coordinator;
  • Secure development and correlation of various types of content across digital channels (web, online and social media);
  • Responsible for KPIs in connection with campaigns (traffic and lead generation, permissions, CTAs etc);
  • Responsible for reporting, presenting and providing insights and recommendations on digital performance and trends;
  • Execute various ad hoc and operational marketing tasks in connection to offline marketing activities.

Context and environment

We offer
Total Nordic is undergoing a digital transformation with several new digital projects and developments in its portfolio. Consequently, Total Nordic's Marketing department is searching for a passionate Digital Marketing Specialist to be part of an agile customer centric marketing team and take an active role in taking Total Nordic to the next level in its digital transformation journey.Total Nordic offers an exciting opportunity to join a global company with a strong heritage within an innovative and growing industry. You will be working in a new “state of the art” office building in Nordhavn and you will be part of a dedicated marketing team, consisting of 2 persons, reporting directly to the Marketing Manager. As we are a small team, you will be expected to back up and support your team colleague with various ad hoc and operational marketing tasks.

In close cooperation with the Marketing Manager, the Digital Marketing Specialist will define, plan and execute the digital strategy and roadmap of Total Nordic.
The Digital Marketing Specialist will collaborate with the marketing team, HQ and external digital agencies to plan and execute within the areas of SEO, SEM, CRM, Display, social media advertising, content marketing, email marketing and web. Moreover you will support the implementation of digital tools in order to ease our customer’s journey. Besides driving the digital projects, a part of the position will be to support and execute marketing activities such as promoting our products and services, activating events and sponsorships as well as production of marketing materials.

You will be granted great responsibility and you should be self-driving, not being afraid of taking your own initiatives. As a Digital Marketing Specialist you will be involved in the process and project management from A-Z, from strategic preparation, followed by content production until the final execution.

Who are we?
Total Nordic is part of Total Marketing & Services, the commercial division of Total Group, the 4th largest oil and energy company in the world.
Total Nordic Hub operates activities in the Nordic countries (Denmark, Sweden, Norway, Finland & Iceland), through four affiliates : Total Denmark A/S, Total Norge AS, Total Sweden AB & Total M&S Finland Oy with its headquarter located in Nordhavn, Copenhagen.

Total Nordic Hub activities include sale of automotive and industry lubricants, bitumen products, special fluids and aviation fuels. Assets include a Bitumen depot in Helsingborg (Sweden), lubricants depots in Denmark, jet A1 participations in airport pools in Copenhagen. In addition the hub outsources further logistics depots in Nordic countries.
Read more on www.totalnordic.com

Contact
For HR related questions regarding this position, please contact Recruitment Partner, Erhan Culjandji on +45 2130 0124. For the position/job related questions, please contact Hiring Manager, Annette Johanneson on +45 51 96 57 20.

Candidate profile

Who we are looking for
It is important that you possess a safety mindset and address the job with a strong understanding of the business and people. Naturally, you thrive in a highly independent and visible position in a free and dynamic working environment. Moreover, this position calls for a strong communicator. You do possess a great deal of energy, have a sense of humor, are social and highly motivated by working in a close team. To fulfill the role you must be highly structured and enjoy taking independent decisions during a busy day. Also, excellent interpersonal and communicative skills are essential. We are looking for a strong team player with the ability to build relationships and work constructively with others to achieve business goals.

Your background

  • You are a digital native with a Master degree within marketing;
  • Few years of practical experience within digital marketing;
  • Native speaker of one of the Nordic languages and speak fluently English;
  • Know how to initiate and execute effective marketing campaigns online and to translate business KPIs into successful campaigns;
  • Preferably familiar with systems such as Drupal CMS, eMarketeer, Mailchimp, Sales Force, Office, InDesign or Photoshop;
  • You are an open minded, robust and collaborative person, who takes ownership on the planning and coordination of tasks;
  • You have excellent communication, analytical skills and an eye for details;
  • You have multitasking skills and possess strong stake holder management skills enabling you to connect with all the internal departments, external suppliers and HQs in Paris.

We look forward to receiving your application!

Kilde: Jobnet.dk


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i København Ø.

Jobbet er oprettet på vores service den 17.12.2019, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • København Ø
  • Mandag den 10. februar 2020

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