E-commerce Market Manager - Maternity Cover
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København S
Are you passionate about online marketing and advertising? Are you always up to speed on the latest digital media trends? Then you might be the right person for this exciting opportunity! As our Ecommerce Market Manager is going on maternity leave to focus on a much more important job for a while, we are looking for her maternity cover.
ABOUT THE POSITION:
The key responsibilities for this role are to develop and implement e-commerce plans to acquire new customers for inbound and outbound markets with the support of the Corporate E-commerce Team and Global Digital Agency. Furthermore, this role leads the Area e-commerce strategy to support local commercial needs, provides direction to hotels and Area Team to optimize digital investment and drive incremental direct business.
The E-commerce Market Manager contributes to the overall e-commerce strategy, performance and profitability of the company.
ROLE & RESPONSIBILITIES:
• Advise and support the Area Support Office and hotel teams with e-commerce strategies, priorities and tactics within the framework of corporate operational and brand guidelines
• Develop e-commerce competencies within the Area and hotel teams
• Set e-commerce marketing goals for the area and hotels with specific KPI’s supported by regular review and ROI analysis
• Analyze individual hotel online performance (including channel cost analysis) to identify hotel-specific opportunities and implement the necessary actions to maximize the opportunities
• Assist the Area and Hotel teams in planning and budgeting e-commerce activities; adjusting the activities and spend based on changes in the business environment.
• Conduct regular audits of hotel websites to ensure optimal content (images, text, links, and translations) and optimized and serve the e-commerce acquisition efforts
• Work in conjunction with the Corporate E-commerce and Digital Agency to secure visibility based on needs and priorities
• Provide research and analyses on the latest online developments and market trends within the area to help with localization of deliverables and optimization
• Work in close collaboration with Area Revenue Optimization team focus on online profitability
• Support the implementation, communication and use of the available web tools to drive business through the brand.com
• Work closely with the Corporate E-commerce Team and Digital Marketing Agency to ensure Feeder Markets needs are supported across all channels
• Develop and implement short and long term digital acquisition strategies to drive qualified traffic, conversions and revenues for regional, cross regional and feeder markets
THE IDEAL CANDIDATE:
The ideal candidate is experienced within e-commerce and digital marketing. You are up to date with the latest development in the online ecosystem. You thrive in a fast-paced environment, are able to multi-task and meet strict deadlines. You enjoy identifying, testing and applying new trends in order to find new growth opportunities. You are results oriented with a particular focus on performance and efficiency. Driven by curiosity, you actively seek innovative solutions and opportunities to develop and learn.
Simplifying a message is easy for you and you are a real team player and problem solver. Furthermore, you are flexible for occasional travel.
SKILLS & EXPERIENCE:
• Minimum 5 years of experience in e-commerce and digital marketing
• University degree within marketing or similar
• Solid quantitative and research skills with great attention to details
• Excellent verbal and writing communication skills at all levels
• Confident to work with stakeholders at all levels
• Good understanding of the broader digital marketing ecosystem
• Ability to work autonomously and within team and cross-functional teams
• Self-motivated with the ability to adapt to fast changing market conditions
• Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks
• Excellent project management skills
• Agency experience is an advantage though not a must
• Must be flexible and able to accommodate a variety of priorities
• English is a must; and a Scandinavian language would be beneficial
• Foster collaboration and coordination to ensure team morale and productivity is maintained at all levels (Area, Cross regional, Corporate, Agencies, Hotels, Owners and extended stakeholders)
• Experienced at Google AdWords, DoubleClick, Search Console and other tools
• Experience in web analytics tools, preferably Adobe Analytics
• Excellent in using Microsoft Office (particularly excel and power point)
Does this sound like you? Come join us and make every moment matter!
Additional information
The role is based on Amager Strandvej 60-65 in Copenhagen.
As this is a maternity cover it is a fixed-term position for the duration of approximately one year.
Want to apply?
Application deadline: February 20th 2020
Suitable candidates will be called forward for interviews throughout the entire recruitment process.
If you have any questions regarding the position, feel free to contact Head of Market Management, Ecommerce EMEA , Martin Jakobsen, on [email protected]
#LI-LB1
ABOUT THE POSITION:
The key responsibilities for this role are to develop and implement e-commerce plans to acquire new customers for inbound and outbound markets with the support of the Corporate E-commerce Team and Global Digital Agency. Furthermore, this role leads the Area e-commerce strategy to support local commercial needs, provides direction to hotels and Area Team to optimize digital investment and drive incremental direct business.
The E-commerce Market Manager contributes to the overall e-commerce strategy, performance and profitability of the company.
ROLE & RESPONSIBILITIES:
• Advise and support the Area Support Office and hotel teams with e-commerce strategies, priorities and tactics within the framework of corporate operational and brand guidelines
• Develop e-commerce competencies within the Area and hotel teams
• Set e-commerce marketing goals for the area and hotels with specific KPI’s supported by regular review and ROI analysis
• Analyze individual hotel online performance (including channel cost analysis) to identify hotel-specific opportunities and implement the necessary actions to maximize the opportunities
• Assist the Area and Hotel teams in planning and budgeting e-commerce activities; adjusting the activities and spend based on changes in the business environment.
• Conduct regular audits of hotel websites to ensure optimal content (images, text, links, and translations) and optimized and serve the e-commerce acquisition efforts
• Work in conjunction with the Corporate E-commerce and Digital Agency to secure visibility based on needs and priorities
• Provide research and analyses on the latest online developments and market trends within the area to help with localization of deliverables and optimization
• Work in close collaboration with Area Revenue Optimization team focus on online profitability
• Support the implementation, communication and use of the available web tools to drive business through the brand.com
• Work closely with the Corporate E-commerce Team and Digital Marketing Agency to ensure Feeder Markets needs are supported across all channels
• Develop and implement short and long term digital acquisition strategies to drive qualified traffic, conversions and revenues for regional, cross regional and feeder markets
THE IDEAL CANDIDATE:
The ideal candidate is experienced within e-commerce and digital marketing. You are up to date with the latest development in the online ecosystem. You thrive in a fast-paced environment, are able to multi-task and meet strict deadlines. You enjoy identifying, testing and applying new trends in order to find new growth opportunities. You are results oriented with a particular focus on performance and efficiency. Driven by curiosity, you actively seek innovative solutions and opportunities to develop and learn.
Simplifying a message is easy for you and you are a real team player and problem solver. Furthermore, you are flexible for occasional travel.
SKILLS & EXPERIENCE:
• Minimum 5 years of experience in e-commerce and digital marketing
• University degree within marketing or similar
• Solid quantitative and research skills with great attention to details
• Excellent verbal and writing communication skills at all levels
• Confident to work with stakeholders at all levels
• Good understanding of the broader digital marketing ecosystem
• Ability to work autonomously and within team and cross-functional teams
• Self-motivated with the ability to adapt to fast changing market conditions
• Prioritize daily, weekly, monthly, quarterly and ad hoc workloads and tasks
• Excellent project management skills
• Agency experience is an advantage though not a must
• Must be flexible and able to accommodate a variety of priorities
• English is a must; and a Scandinavian language would be beneficial
• Foster collaboration and coordination to ensure team morale and productivity is maintained at all levels (Area, Cross regional, Corporate, Agencies, Hotels, Owners and extended stakeholders)
• Experienced at Google AdWords, DoubleClick, Search Console and other tools
• Experience in web analytics tools, preferably Adobe Analytics
• Excellent in using Microsoft Office (particularly excel and power point)
Does this sound like you? Come join us and make every moment matter!
Additional information
The role is based on Amager Strandvej 60-65 in Copenhagen.
As this is a maternity cover it is a fixed-term position for the duration of approximately one year.
Want to apply?
Application deadline: February 20th 2020
Suitable candidates will be called forward for interviews throughout the entire recruitment process.
If you have any questions regarding the position, feel free to contact Head of Market Management, Ecommerce EMEA , Martin Jakobsen, on [email protected]
#LI-LB1
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i København S.
Jobbet er oprettet på vores service den 25.1.2020, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Marketingmedarbejder
- København S
- Torsdag den 20. februar 2020
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