Brand Director Moments Charms and Collaborations
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As Brand Director, you will be responsible for supporting the Senior Vice President of Pandora’s Global Business Unit (GBU) in defining a growth masterplan with a strong focus on brand building and innovation, based on customer insights and aligned with the overall category strategy and roadmap – including commercial performance, e.g. like-for-like and Global Marketing cross-margin targets.
You will lead the development of your designated part of the Moments, Charms and Collaborations category which represents 70% of Pandora’s current revenues and the key milestones will be within the following areas:
- To help relaunch the Moment franchise by making it relevant and meaningful again for both existing, lapsed and new customers
- To help define an innovation path for charms rooted in consumer and commercial insights
- To help look into all of the existing collaborations (i.e Disney, Unicef) and identify how to make it much bigger than today while identifying short term commercial wins and medium term brand building opportunities
- To help identify white spaces for Moments and Charms franchise, with the objective to increase both acquisition and frequency of usage
In collaboration with the rest of the GBU team and overall marketing team, you will ensure that the brand approach is aligned with our strategy and overall planning in order to secure consistency in brand quality and recognition globally and across channels.
Highly commercially-minded, humble and result-driven marketer
We are looking for a highly commercially-minded marketer with a deep understanding of the market. You have the ability to manage and strengthen a product portfolio as well as to carry on and develop the strong existing partnerships and collaborations. Adding to that, you are a team player with the ability to collaborate cross-functionally and inspire the team towards a new vision and strategy. You are result-driven and action-oriented individual with a focus on executing, getting things done and delivering on targets. Also, you are humble, honest and trustworthy and demonstrates a strong personal impact.
Furthermore, we envision that you have and can demonstrate:
- Minimum 7 years of best-in-class marketing experience from similar roles, managing a product category
- A passion for brand with a solid marketing toolbox and a strong focus on brand building, transformation and innovation
- Strong strategic, financial and analytical skills; ability to manage large sets of data and present results in a simple manner
- International experience from global environments within the fashion, retail or FMCG industries - experience from HQ-based roles is an advantage
- Excellent stakeholder management skills and the ability to interact at all levels of an organisation as well as across functions
- Postgraduate diploma in a relevant field (Business Administration, Marketing or Economics)
Your new team
Pandora is a company with a big heart that takes great pride in treating our people well. The GBU team is part of the Global Marketing organization, and you will report to the Senior Vice President, GBU. You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people.
Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:
Beth Butda
Recruiter, Global Office HR
+45 27 88 90 62
If you see yourself in the position and would like to become a part of Pandora’s future . We look forward to hearing from you!
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.Pandoragroup.com.
Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.
About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.
Information og data
Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".
Arbejdsstedet er beliggende i København
Jobbet er oprettet på vores service den 3.6.2020, men kan have været deaktiveret og genaktiveret igen.
- Marketingmedarbejder
- København
- Torsdag den 11. juni 2020
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