Influencer Specialist, Global Marketing

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Manage market communication and develop influencer content
In this role, you will support the Global PR & Influencer Director, in close collaboration with the rest of our global PR & Influencer Team, in managing the planning of influencer activation of Influencers globally in our local markets. You will have direct responsibilities for market communication and developing influencer activations – aligned with overall global marketing planning.

Your areas of responsibilities will be:

  • Securing flawless execution of our global Influencer Strategy with a focus on brand, creativity, consumer relevance, Influencer fit, integrated planning, activation and evaluation – securing fully integration with the global PR planning, supporting all campaigns
  • Own the process of developing briefs and guidelines to markets, getting them all onboarded and aligned on influencer activations globally, guide them with strong go-to-market plans integrated in the overall global marketing campaigns
  • Ongoing handling of influencer content development coming in from markets, manage Influencer data base and secure directly and in close partnership with our global Social & Digital Team for them to use the content
  • Lead on social influencer listening tools, setting clear KPIs and objectives to ensure we can evaluate the value of our influencer investment and ROI
  • Coordinate campaign recaps and evaluation reports, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing across all markets
  • Partner and collaborate with multiple internal functions incl. social, digital, club, retail, media, product and design teams – not at least external stakeholders

This role is based in the Pandora Global Office in Copenhagen, Denmark. You should be willing to travel approximately 15-20 days a year also to locations such as LA, NY, Bangkok or London and other places, where we work with our PR in regions.

Outgoing with a great energy and experience with influencer marketing
You might be the person we are looking for if you can work independently, but also be a strong team player able to work across different stakeholders. You are a proven innovator, bringing creative and innovative ideas to the table. You have a great overview of projects and tasks – and you are structured in your work approach. In particular, you are outgoing and have a positive mind-set, a great energy and a good sense of humor. And, just like us, you are flexible in terms of assignments and workload when required.

Furthermore, we envision that you have and can demonstrate:

  • Degree in PR, Communications, Marketing or a related field (Bachelor as a minimum)
  • Minimum 4 years of relevant work experience in the field of influencer marketing and communication, incl. minimum 1-2 years of working directly with influencers, and minimum 2 years of global/international influencer marketing experience
  • Excellent interpersonal/communication and listening skills and strategic thinking
  • Experience in marketing campaign development and execution at an international level
  • Strong project management skills, with the ability to handle platforms/tools used by multiple functions
  • Experience in using Influencer tracking tools to monitor and report on Influencer performance
  • Understanding and passion for the influencer, fashion/lifestyle or jewellery industry
  • Excellent presentation and organisational skills, excellent verbal and written communication skills
  • Fluent written and spoken English language skills and proficiency in Microsoft Office applications (Excel, PowerPoint, Word and Outlook)

Your new team
Pandora is a company with a big heart that takes great pride in treating our people well. You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. We are a busy Global PR Team of 5 people, who work closely together, care and help each other out, plus appreciate an informal and humorous tone.

Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Jenna Allen
Recruiter, Global Office HR 
[email protected]

If you see yourself in the position and would like to become a part of Pandora’s future . We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 21.9 billion (EUR 2.9 billion) in 2019.


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 12.8.2020, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • København
  • Onsdag den 09. september 2020
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