Brand Director, Global Brand & Communication

The Brand & Communication team is responsible for managing the overall brand positioning of the Pandora brand in consumer communication, and to develop all advertising campaigns on the brand. Pandora is a truly global brand, and 90% of communication reaching consumers in local markets is created centrally by global Brand & Communication team.

The team acts as an internal creative agency, delivering campaigns from A to Z, but also leading external agencies in the development of specific initiatives. This role will lead the work on the Moments & Collaborations side of the Pandora brand, which accounts for a large part of Pandora business.


Deliver communication campaigns and develop insights to continuously improve the Pandora brand

As Brand Director, you will lead the overall creative development of communication packages, providing strategic steer to creative and production departments within the Brand & Communication team. You will also partner and collaborate closely with Global Business Units (who lead product development and business strategy) and with the Go-To-Market team, who have the expertise on specific channels (Social, E-mail, In-store, etc.). You will also work with the various market clusters to provide guidance on in-market executions, develop insights and gain an understanding of how to continuously improve our communication in order to build the Pandora brand.
Your areas of responsibility:

• Co-create communication briefs with GBUs to build the Pandora brand and deliver against business priorities

• Lead the creative development of communication packages, from brief to delivery of content to local markets

• Feed learnings from the execution and the impact of our campaigns into the development of future communications

• Bring the outside in, observing and learning from other brand’s communication, both in jewelry and other categories

• Provide a critical “total brand” point of view and guide the overall evolution of our brand building efforts, beyond the specific objectives of each campaign

• Build strong relationships directly with the market clusters, to gather insights to keep improving the quality and effectiveness of our communication in different markets and regions

• Effectively coach 4 Brand Managers (direct reports), and provide cross-functional leadership over the work of creative and production teams.


Insight driven knowledge combined with creative thinking

As a key member of the Brand & Communication team, you understand how to navigate in a large, global organisation in a period of transformation and growth whilst living the company purpose of giving ‘a voice to people’s loves – passions, people and places’. As both a brand builder and a brand guardian, you will bring creative thinking, insights and a solutions’ focus to your work as well as set a direction for content and drive the evolution of branding. You have a visual and creative flair combined with a familiarity with qualifications tools/processes and consumer insights and your curiosity and external focus gives you the ability to bring the outside world inside and make sure that we are updated on the latest trends and launches.

Furthermore, we envision that you have and can demonstrate:

• Minimum 15 years of best-in-class marketing and advertising experience preferably from FMCG, Drinks, Luxury, Fashion, either on client or creative agency side (ideally both – agency roles focus on Strategic Planning on Account Management)

• Experience working across the full marketing mix, including digital content, and taking a 360-degree approach to campaign creation

• A proven track record of developing advertising content that drives the business

• Experience managing and getting the best out of agencies work (internal and external)

• A combination of heart and science: logical skills and business understanding, coupled with strong creative judgement and brand building skills

• The ability to work well cross-functionally: leadership, drive and accountability combined with collaborative attitude and one team spirit

• Consumer understanding and proven success of work based on consumers insights

Your new team

Pandora is a company with a big heart that takes great pride in treating our people well. You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people.

Additional information:

Global Career Band 3

Application Deadline: September 15th, 2021

Location: This role is based in the Pandora Global Office in Copenhagen, Denmark

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact the Hiring Manager:

Silvia Corani

Global Talent Acquisition Manager

+39 335 1269559

If you see yourself in the position and would like to become a part of the Pandora's future We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Beside from our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 26,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19.0 billion (EUR 2.5 billion) in 2020.