E-Campaign (Eventing) Manager - Consumer Products Division - Copenhagen

Calling all innovators, disruptors, and dreamers!

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our Consumer Products Division as the E-Campaign (Eventing) Manager located in Copenhagen.

Your mission…

As the E-Campaign (Eventing) Manager in the Consumer Products Division (CPD), you will lead the E-Eventing initiatives to maximize performance and drive traffic and sell-out online. You will work hand in hand with the Head of Brand Activation, the Online Brand Managers (OBMs), the Social Brand Managers (SBMs), E-KAMs and the E-Activation Performance Manager to deliver impactful Cross-brand campaigns and timely A+ activation e-retail content. Your main focus is to plan, develop and strategize Cross-brand events including concept theme and content creation, and you will also work on new e-marketing initiatives such as R&R & e-sampling. You will have support from the Content Graduate whom will be directly reporting to you. The E-Eventing role reports to the Head of E-Com Marketing and is part of the larger E-Comm team.

You will…

Craft & execute the E-Eventing Plan for your channel in close collaboration with Head of Brand Activation & the E-Activation Performance Manager – e.g. define Key Retailer & Shopper moments, define clear eventing objectives and Strategy, and animate both through e-retailer sites as well as through impactful Media and Advocacy Campaigns. Define & develop/adapt all required content, with the support of the Content Graduate, for all multi brand CPD events as well as all customer specific event, incl. themes & key product focus and being main point of contact to Zone. Plan, execute & evaluate transactional media for eventing in collaboration with the E-Activation Performance Manager Be point of contact for multi-div events in CPD; liasing closely with CDMO and other divisional e-comm touchpoints such as E-Kam and E-Activation Performance Manager. Promo enabler and recommendations : best practices, Bundles reco, GWP, PWP, sampling. Your profile...

Qualified with 5 years of experience from e-commerce, digital marketing or performance marketing roles with B2C understanding  Experienced in performance media and marketing investment management Experience in liaising with Creative Agencies for Artwork briefs Strong in analytical and data management skills to optimize investment efficiency  Comfortable managing internal and external stakeholders in a complex business environment You have good interpersonal and communication skills to engage and build relationships with all levels of internal stakeholders. Have strong communication & coordination skills with data driven decision making Hands-on and pro-active approach and want to drive results Knowledgeable of consumer acquisition, conversion and retention strategies  Capable to thrive in a dynamic, fast-paced and agile environment. Fluent in English and preferably understand a Nordic language We are looking for you to start as soon as possible . The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion, or sexual orientation.

What’s in it for you?

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.   

Who are we? 

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground. 

What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet. 

Freedom to Go Beyond. That’s the Beauty of L’Oréal.