Marketing Data Specialist

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We are seeking a highly analytical and detail-oriented Marketing Data Specialist to join our dynamic marketing team.
You will be responsible for shaping our analytics landscape, from collecting, analyzing, and interpreting marketing data to building reports and dashboards that translates complex data into actionable insights. You will work closely with cross-functional teams including marketing, sales, and product development to understand business objectives, identify key performance indicators (KPIs), and develop reports and dashboards.
Your role will involve utilizing various analytical tools and techniques to interpret user data, customer behavior, and marketing performance, ultimately contributing to the overall success of the marketing strategy. You will be working with a broad and varied stakeholder landscape across our organization, and you are therefore expected to be experienced in managing and navigate complex stakeholder environments.
Your responsibilities will include:
Your responsibilities will include:
  • Setup and configuration of Google Analytics 4 accounts, properties, and views to accurately track website traffic, user behavior, and conversions. Implementation and maintenance of custom event tracking, goals, and conversion tracking to capture relevant data points aligned with business objectives.
  • Design and create reports and dashboards in Looker Studio, to monitor the performance of marketing KPIs, campaigns initiatives and activities. Regularly communicate insights and recommendations to stakeholders, including marketing managers, executives, and other relevant teams.
  • Develop and maintain business analytics dashboards using PowerBi based on a company data model.
  • Manage the collection, consolidation, and integration of marketing data from various sources, ensuring data accuracy and integrity.
  • Implement best practices for data governance and compliance to maintain data quality, security standards, and compliance with GDPR regulations.

    • Setup and configuration of Google Analytics 4 accounts, properties, and views to accurately track website traffic, user behavior, and conversions. Implementation and maintenance of custom event tracking, goals, and conversion tracking to capture relevant data points aligned with business objectives.
    Design and create reports and dashboards in Looker Studio, to monitor the performance of marketing KPIs, campaigns initiatives and activities. Regularly communicate insights and recommendations to stakeholders, including marketing managers, executives, and other relevant teams.
    Develop and maintain business analytics dashboards using PowerBi based on a company data model.
    Manage the collection, consolidation, and integration of marketing data from various sources, ensuring data accuracy and integrity.
    Implement best practices for data governance and compliance to maintain data quality, security standards, and compliance with GDPR regulations.
    Milestone is a truly international organization with presence in 27 countries and it is therefore important that you treasure the dynamic that a global organization brings.
    To succeed in this job, it will be expected that you have:
    The ideal candidate will have a passion for data analysis and have several years’ experience within this field. If you have also worked in a B2B environment we see this as an added bonus. We also hope you can see yourself in most of below:
    To succeed in this job, it will be expected that you have:
  • Strong knowledge of marketing analytics platforms (e.g., Google Analytics, Google Tag Manager), CRM systems (e.g., Salesforce), and marketing automation tools (e.g., HubSpot, Pardot).
  • Experience with data visualization tools (e.g., Power BI) and techniques for presenting complex data in a digestible format.
  • Experience with data integration and automation tools (e.g., Zapier) and techniques for presenting complex data in a digestible format.
  • Excellent analytical skills and attention to detail, with the ability to derive actionable insights from large datasets.
  • Effective communication and collaboration skills, with the ability to translate technical concepts into business implications and recommendations.
  • Full proficiency in English

    • Strong knowledge of marketing analytics platforms (e.g., Google Analytics, Google Tag Manager), CRM systems (e.g., Salesforce), and marketing automation tools (e.g., HubSpot, Pardot).
    Experience with data visualization tools (e.g., Power BI) and techniques for presenting complex data in a digestible format.
    Experience with data integration and automation tools (e.g., Zapier) and techniques for presenting complex data in a digestible format.
    Excellent analytical skills and attention to detail, with the ability to derive actionable insights from large datasets.
    Effective communication and collaboration skills, with the ability to translate technical concepts into business implications and recommendations.
    Full proficiency in English
    It is a requirement to have a valid residence and work permit in Denmark.
    The workplace
    At Milestone you will experience a positive and welcoming environment with a global and diverse culture. We are more than 50 different nationalities in the Danish office and English is the corporate language.
    The workplace
    We have our own gym with all the equipment you need, private health insurance and additional benefits like an amazing employee association setting up fun and exciting activities for all of us.
    If you want to develop your professional competencies we offer individual development plans, where you and your manager agree on the right learning path for you.
    As our office is 5 minutes cycling from the nearest train station, we have bicycles that you can use.
    We also have a flexible policy in terms of working from home.
    Contact and application
    Please apply at our website using the ”Apply” button.
    Contact and application
    If you have any questions, you are very welcome to contact Director, Demand Generation & Marketing Automation - Morten Friberg Jensen at +45 8830 0300.
    We are reviewing resumes on a continuous basis and recommend that you apply as soon as possible.
    You will experience an inclusive and unbiased recruitment process where all employment decisions are based on qualifications rather than race, color, ethnicity, gender identity, age, sexual orientation, and religion. We advise you not to attach a cover letter to your application but instead, we encourage you to write a few lines about why you are applying for the position in your resume/CV. Additionally we recommend you not to add a photo in your resume/CV.
    We are looking forward to receiving your application.


    Information og data

    Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

    Arbejdsstedet er beliggende i København

    Jobbet er oprettet på vores service den 23.3.2024, men kan have været deaktiveret og genaktiveret igen.

    Rapportér
    Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
    • Marketingmedarbejder
    • København
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