Nordic B2B Marketing Specialist

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Søborg

The marketing team of Canon Nordics is an award winning, industry leading and progressive team, which is going through an exciting transformation of becoming truly customer centric in all we do. We pride ourselves on our friendly, vibrant workplace, and the opportunities for personal development – and we are now looking for a team member to bring strong B2B marketing competences to complement the team. You will be based in Copenhagen.

What we give


With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly. As a Nordic B2B Marketing Specialist you will work with the development and implementation of various marketing programs and activities for Professional photo, video & software solutions marketed to B2B customers. Your main objective is to drive revenue growth and to strengthen the Canon brand in the sectors we serve in close collaboration with the sales team. Your responsibilities and tasks include, but are not limited to:

  • B2B acquisition marketing, including demand generation, content marketing, and lead generation by utilising digital marketing, paid social, webinars, events, CRM etc.
  • Conceptualizing value propositions (tailored solutions for targeted audiences)
  • Online and offline event production and participation (B2B industry events, Canon events and events with retail partners)
  • Implementation of product launches towards the B2B target audience together with retail partners
  • Analysis and reporting of executed activities and recommendations for future improvements

What we ask


You describe yourself as:

  • Collaborative – you think “we” before “I”
  • Influential – you lead by example and inspire
  • Opportunity focused – you are driven by improvement and development
  • Analytical – you see patterns and have focus on details

Experiences we would like to see:

We need people who can achieve the exceptional by working collaboratively, thinking new and see the world the way the customers do. We are looking for someone who:

  • Knows how to deliver strong B2B customer experience through variety of B2B marketing activitiesHas proven track record in handling complexity in work environment & tasks
  • Has strong execution power and delivers high quality under pressure and with many stakeholders involved
  • Knows demand generation tactics, lead conversion principles and marketing automation
  • Has experience from project management handling multiple projects simultaneously.
  • Has experience working with customer insights and data

You will need


  • BSc degree in Marketing or relevant field
  • 4-8 years of hands-on marketing experience in a B2B role
  • Experience from photo/ video industry is a plus
  • Possibility to travel 3-5 days per month…}
  • Fluent language skills in Danish as well as written and spoken English

Further Information


Apply online on this site before 28thof February 2023. Questions to the position, contact Channel Marketing Manager Chloe Schotte via [email protected] Interviews will be held continuously, so don't wait to apply.

Canon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that’s visionary, innovative and bold. As the world's best imaging company, we're living and working together for the common good.


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Søborg.

Jobbet er oprettet på vores service den 14.2.2023, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Søborg

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