Senior Paid Social Specialist
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København K
We are seeking a visionary Sr. Paid Social Specialist to take our Paid Social efforts to the next level. As a hyper-growth D2C company, customer acquisition and increased customer lifetime value are essential to our continuous growth and maximizing our efforts on Paid Social is key to our success.
At Nøie, we have successfully scaled our brand in Denmark for the past years through Paid Social and now the time has come for Europe (and the world). We have a ton of experience in exploiting the Facebook and Instagram platforms but also work with Pinterest, Snapchat and Tiktok. Consequently, we are looking for the right candidate to play a key role in defining and owning our Paid Social strategy that allows us to scale even further. The majority of low-hanging fruit has been harvested and hence this job is for a strategic mastermind that eats & breathes Paid Social Media strategy and excels at execution.
Based on the Paid Social strategy that you define in collaboration with the Head of Growth, you will set new standards for how we exploit technical Paid Social setup (e.g. maximizing our Customer Data Platform, Data Warehouse and the Facebook Conversion API), maximizing and increasing the quality of our content production as well as how we increase our targeting effectiveness through customer segmentation and understanding the user journey from A-Z. Lastly, as we grow you will be running the Paid Social team (inhouse or agency collab) and therefore need to be confident in team and stakeholder management as we need to create the optimal processes across the company to take it to the next level. In other words, you will be the quarterback of Nøie’s global paid social efforts from strategizing to execution across all markets and revenue streams.
Your main tasks and responsibilities will be:
Who You Are:
Personal Qualities:
Is this you? Great!
We’d love to hear from you. Applications are reviewed continuously and we hire when finding the right candidate, hence please send your application as soon possible.
We encourage all relevant applicants to apply. We do not discriminate on the basis of race, colour, religion, national origin, sex, age, disability, or any other status. All qualified applicants will be given equal opportunity and the selection is based on job-related factors.
Nøie is science. Nøie is a community. And Nøie is you.
At Nøie rather than mass-producing skincare products, we work with the customer to create the very best solution for their unique skin. We do this by combining the credibility of science with the experiences of the community — all in order to meet their individual needs. In fact, we take the matter so seriously that we write their name on the packaging.
Our vision is to increase the quality of life for people with skin concerns and to create a new honesty about a taboo issue. Our goal is simply to reinvent skincare by creating the best skincare products in the world for each and everyone.
That’s what we call customised skincare. Read more about Nøie and try our skin test at https://noie.com/
At Nøie, we have successfully scaled our brand in Denmark for the past years through Paid Social and now the time has come for Europe (and the world). We have a ton of experience in exploiting the Facebook and Instagram platforms but also work with Pinterest, Snapchat and Tiktok. Consequently, we are looking for the right candidate to play a key role in defining and owning our Paid Social strategy that allows us to scale even further. The majority of low-hanging fruit has been harvested and hence this job is for a strategic mastermind that eats & breathes Paid Social Media strategy and excels at execution.
Based on the Paid Social strategy that you define in collaboration with the Head of Growth, you will set new standards for how we exploit technical Paid Social setup (e.g. maximizing our Customer Data Platform, Data Warehouse and the Facebook Conversion API), maximizing and increasing the quality of our content production as well as how we increase our targeting effectiveness through customer segmentation and understanding the user journey from A-Z. Lastly, as we grow you will be running the Paid Social team (inhouse or agency collab) and therefore need to be confident in team and stakeholder management as we need to create the optimal processes across the company to take it to the next level. In other words, you will be the quarterback of Nøie’s global paid social efforts from strategizing to execution across all markets and revenue streams.
Your main tasks and responsibilities will be:
- Full ownership of all paid social activities in Nøie including setting & reaching budgets and targets
- Developing the global paid social strategy across all revenue streams (ecommerce, subscription, upsales) and markets
- Managing and building the global paid social processes allowing us to continue our scale incl proactively upskilling the team to ensure we operate with industry best practices, develop state-of-the-art paid social advertising techniques and share learnings across the organisation
- Developing an efficient paid social testing framework incl defining cross-team processes needed for success
- Creating global and local paid social plan in accordance with the global marketing plan and budgets
- Ensuring efficient execute and optimization of global and local campaigns across the full marketing funnel including optimization, automation and multivariate testing of e.g. bidding strategies, ad objectives, creative formats, landing pages, target audiences, etc to improve CPA at scale
- Implementing the tools needed to ensure optimal usage of marketing automation within paid social to reduce manual workload
- Stay current with paid social, trends, best practices, bid management systems, tools and industry research.
- Ensuring global documentation of all paid social experiments, projects, tests and optimizations
- Developing the Nøie paid social playbook including testing roadmap
- Develop our paid social analytics and reporting framework to create transparency on performance by using data from multiple sources (BM, GA, Amplitude, Segment, Hotjar etc)
- Effectively align with internal stakeholders (e.g. management, brand marketing, data and analytics teams, etc) on business objectives and directions
Who You Are:
- +5 years of experience in Paid Social (Facebook & Instagram)
- Preferably experience with Snapchat, Pinterest, Tiktok
- Proven track record of successfully developed and executed global paid social strategy
- Proven track record of building and driving a paid social team forward through disciplined execution, clear processes and documentation
- Proven track record of establishing processes to ensure efficient scale
- Solid experience in the Facebook Business Manager and other Paid Social channels like Pinterest, Snapchat, Tiktok.
- Experience in working with D2C ecommerce and subscription is a plus
- Ability to seamlessly work with marketers, creative, product engineers and business intelligence
Personal Qualities:
- Strong Strategic capabilities and ability to see the big picture opportunities/challenges but also translate these into tactical execution
- Strong critical thinking skills with an analytical orientation and attention to detail
- Self-directed with a passion for learning, automating, and sharing knowledge
- Accustomed to working in a highly complex environment with many demanding and expectant stakeholders.
- Enjoys working with data, gathering insights and executing next steps accordingly
- Fluency in English
- Excellent communicator and analytical thinker
Is this you? Great!
We’d love to hear from you. Applications are reviewed continuously and we hire when finding the right candidate, hence please send your application as soon possible.
We encourage all relevant applicants to apply. We do not discriminate on the basis of race, colour, religion, national origin, sex, age, disability, or any other status. All qualified applicants will be given equal opportunity and the selection is based on job-related factors.
Nøie is science. Nøie is a community. And Nøie is you.
At Nøie rather than mass-producing skincare products, we work with the customer to create the very best solution for their unique skin. We do this by combining the credibility of science with the experiences of the community — all in order to meet their individual needs. In fact, we take the matter so seriously that we write their name on the packaging.
Our vision is to increase the quality of life for people with skin concerns and to create a new honesty about a taboo issue. Our goal is simply to reinvent skincare by creating the best skincare products in the world for each and everyone.
That’s what we call customised skincare. Read more about Nøie and try our skin test at https://noie.com/
Information og data
Denne ledige stilling har jobtypen "Øvrige", og befinder sig i kategorien "Øvrige stillinger".
Arbejdsstedet er beliggende i København K.
Jobbet er oprettet på vores service den 27.8.2021, men kan have været deaktiveret og genaktiveret igen.
Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
- Øvrige
- København K
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