B2B CRM Specialist - Professional Products Division - Copenhagen

L’Oréal strives to win over another one billion consumers around the world by innovating and creating products that meet the infinite diversity of our consumer’s needs, and we want you to help us reach this goal! We want to hire great people with unexpected ideas, the ability to challenge the status quo, and are ready to shape and disrupt the future of beauty. "Run it as you own business" is our mantra. Got what it takes? We are currently looking for a B2B CRM Campaign Specialist in Copenhagen.
Do you see yourself thrive in the intersection between Business and Martech? Do you want to get sought after hands-on experience with one of the most sophisticated and acknowledged marketing engagement tech stacks in the world? Then read on!
Your mission… In October 2022, PPD said goodbye to our old CRM system and upgraded to the industry leading, Salesforce Marketing Cloud (SFMC). It's been a wild ride since then and we've implemented all sorts of cool new features. We used to only send emails, but now we're all about that full-fledged omnichannel life.
As a B2B CRM Campaign Specialist in the Professional Products Division, you'll be the mastermind behind localized customer life cycle initiatives and ad-hoc campaigns by getting hands-on with SFMC. You'll be the glue that holds our sustainable, long-term customer relationships together, all while aligning with our marketing, education, and commercial strategies. Join our team of experts and let's change the game of how we connect with professional clients and boost sales in the Nordics. Your will be reporting the Sr. B2B CRM Manager.
You will... Orchestrate and own B2B CRM send-out plan across all Nordic markets for LPS and other applicable platforms. Manage brief input for CRM channels from different functions. Be responsible for setting up both adhoc campaigns and customer life cycle communication for all markets in Sales Force Marketing Cloud. Support with CRM asset translations to ensure relevant communication to all customers. Supporting the collection & segmentation of our stylist data. Co-define and drive relevant content and communication to drive incremental revenue with Sr. B2B CRM Manager. Drive campaign engagement and share emerging insights with different functions to support in CRM upskilling. Build effective and strong relationships with stakeholders in the organization, influencing and promoting data driven approaches. Extract and analyze B2B customer data to support and advise on data-driven decisions for B2B segmentation as well as maintain and share standard reporting. Co-own A/B test backlog with Sr. B2B CRM Manager Aid our B2C colleagues with development of newsletters (with agency, 1-2 per month). Collaborate with LPS team including Digital platform manager on platform evolutions and incident reporting.
You profile...
Preferable at least 1-2 years of experience within a relevant field, with experience in one or more of the following topics: CRM, digital project management and or performance marketing. However, the most important thing is that you are tech-savvy and have the capabilities to learn. Positive mindset with creative problem-solving skills. Thriving to be in the intersection between technology and business. Be ok with routine work and still maintain a high level of attention to detail. Understanding of what it takes to drive CRM strategies, database growth, digital engagement, loyalty in an omnichannel setup. Highly analytical skills You have the ability to digest data and translate it into clear, meaningful, and actionable insights You are digital savvy, with a strong interest for marketing technology, as well as either knowledge of or an interest to learn about relational databases, SQL, HTML and AMPscript. Salesforce experience is seen as advantage (but we will upskill if you don’t know the platform). You have strong project management skills and are highly organized with excellent teamwork skills, working closely with a large group of stakeholders. Excellent creative, verbal and written communication skills. Fluency in one of the Nordic languages is seen as an advantage.
We are looking for you to start as soon as possible . The employment is permanent. The role will be based in Copenhagen. We welcome everyone to apply no matter your gender, ethnicity, physical abilities, religion or sexual orientation.

What’s in it for you? We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter and counting 500 employees.

Who are we? Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 32 billion euros in 2021, and e-commerce growing by 26% accounting for a record high 28,9% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
What we do at L’Oréal always have a big impact. Because we sell 7 billion products per year. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the sixth time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2021, L’Oréal was for the 4th consecutive year ranked among the TOP 5 most gender-balanced companies in the world by Equileap®. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself. For us, our job is more than just a job, it is about building a better future for others and our planet.
Freedom to Go Beyond. That’s the Beauty of L’Oréal.