Head of Digital Marketing - Kvik A/S

Are you passionate about crafting innovative digital marketing strategies that enhance every step of the customer journey? Do you thrive in an international environment where collaboration, embracing new challenges, and fostering positive change are at the heart of everything we do? If so, we would love to welcome you as our new Head of Digital Marketing.

As a key member of our team, you'll play an essential role in shaping the future of our digital initiatives and creating exceptional experiences for our customers. You'll join our Digital Board, setting the digital Kvik agenda and establishing new standards for the coming years. By continuing our forward-thinking digital approach, you'll be instrumental in driving the company's ongoing growth. We believe that a significant part of our sales growth and success will come from being the most digitalised kitchen concept in Europe, providing customers with the best experience.

At Kvik, we hold strong values and ambitious digital goals, and we're dedicated to ongoing substantial investments in our digital future. Our award-winning team is committed to innovation, and you'll be at the forefront of managing the entire customer journey, leveraging data, and collaborating with talented colleagues and stakeholders both within and outside the company.

Key Responsibilities:

Strategy:

• Drive and implement Kvik's strategy across the entire customer journey

• Create inspiring customer experiences through digital innovation, embracing challenges, and accelerating change

• Provide customer, competitor, and market insights

Digital Performance, Operations, and Development:

• Increase bookings, conversions, and attract new customers

• Influence our future omnichannel customer journey

• Set new standards for utilising data across the organisation and activate them in marketing automation activities

• Integrate our MarTech stack - including our CDP Tealium, Agillic, and proprietary platforms MyStore and MyKvik

• Focus on ROI for all digital investments, ensuring a performance and data-driven approach

• Manage Kvik's owned media such as the website and newsletters

Leadership:

• Promote agile development and cultivate a collaborative team mindset

• Lead with a focus on creating a great workplace, reflected in high Great Place to Work® scores

• Collaborate effectively with other internal departments and external partners

You'll be responsible for leading the Digital Marketing team and continuously developing key competencies within Customer Journey & Performance, Digital Development, and Digital Operations. You'll oversee cooperation with our digital agencies.

The Head of Digital Marketing will report directly to the Chief Marketing & Product Officer (CMPO) at Kvik and work closely with major stakeholders, including:

• Marketing Managers, Category Management and Product Owners

• IT Development and eCommerce teams

• Kvik franchisees and salespeople in stores

• The Management Team and fellow members of the Digital Board

Who are you?

Are you a passionate digital professional eager to make a meaningful difference? Do you thrive in collaborative roles, engaging warmly with colleagues at all levels of the organisation? We're looking for someone with an approachable personality who can build strong relationships with diverse stakeholders and lead with empathy and a positive, solution-focused attitude.

You are an excellent communicator who excels at teamwork and understands the importance of nurturing relationships in a matrix organisation. With at least 3-4 years of management experience, you support and empower your team members, fostering a supportive and inclusive work environment.

You take pride in delivering high-quality work, approaching tasks with a thoughtful and organised mindset. You're proactive, open to embracing new opportunities, and driven to inspire and implement innovative solutions.

With a relevant higher education in digital marketing or a related field, you have strong expertise in customer journey mapping, development, and operations. You've successfully created and managed comprehensive digital customer journeys across organisations - whether in a similar position or at a collaborative agency.

Thriving in an international, growth-oriented environment, you're familiar with various digital project management tools. A good understanding of retail business dynamics and experience in B2C is a plus. You're skilled at negotiation and have excellent English communication skills, both spoken and written.

If you're excited to contribute to our growth journey and make a meaningful impact, we'd love to meet you!

What we offer

• A unique position and challenge in a company committed to significant digital investments in the customer journey

• A role in a highly successful international company where you work at all levels, combining development, management, and delivery in a results-oriented environment

• A challenging job with great opportunities for personal and professional development - we take your growth seriously

• A multicultural workplace where people enjoy coming to work; in our latest Great Place to Work survey, Kvik A/S had an overall score of 88% in our Trust Index, a very high level

• A full-time position based in Risskov, Aarhus, with occasional presence required at our headquarters in Vildbjerg; limited travel expected

• An attractive salary, bonus, pension scheme, and the chance to make a significant impact in an ever-changing international environment

We welcome applications from all qualified candidates and are committed to creating a diverse and inclusive workplace. If you're ready to take on this exciting role and make a real difference, we'd love to hear from you!

Practical information and application

You are also welcome to call Hasse Steenbuch, INCIPIA at +45 4010 6280 if you have questions or Kvik’s Chief Marketing & Product Officer (CMPO) Lisa Gøttler at +45 2084 8481.

Kvik A/S

At Kvik, we produce beautiful Danish design kitchens, baths, and wardrobes at surprisingly low prices. We think everyone deserves Danish design in their homes, regardless of their budget. Our customers also deserve transparency, whether it’s process, price or how many recycled water bottles went into making their new kitchen.

Our journey began in 1983 when Knud Boel Troelsen founded Kvik in the heart of Jutland, Denmark. He listened to customer complaints about the kitchen industry and set out to create a better experience. He believed that customers deserved quality, transparency and speed at a price they could afford.

Over the years, we have grown from our humble beginnings in Denmark to become a global brand with over 180 franchise stores in 13 countries. We employ around 1400 people, including 300 at our headquarters in Denmark.

We are owned by the Swedish Ballingslöv Group, a part of Stena.

You can read more about Kvik at: www.kvik.com