Digital Marketing Manager

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Hørsholm

You know your automation marketing platform like the back of your hand. Your main passion is creating a lead generation machine that will make most of our competitors green with envy. You lure and convert leads using little breadcrumbs of content chosen based on their stage in the customer journey.

In Visiopharm, we develop pioneering AI-assisted image analysis tools and work hard every day to place them in the hands of scientists, pathologists, and image analysis experts. Our software support research and drug development research worldwide, while our CE-IVD APPs support primary diagnostics.

Tasks: Get more leads with killer content

Your focus will be to ensure a steady stream of high-quality leads coming in by using our content such as webinars, eBooks, blogs, and events and convert them into customers.

  • Work with marketing automation, lead nurturing, lead scoring, etc. (HubSpot)
  • Create lead-generating content including blog posts, infographics, landing pages, newsletters, digital banners, ads, etc. together with Product Marketing
  • Develop marketing lead nurture programs
  • Support, track and develop leads from events and apply effective performance measurement for tactical event investments
  • SEO: Search word analysis and optimization of the most important pages
  • Day-to-day management of key external channels such as Visiopharm.com
  • Help manage various digital marketing tools part of the digital marketing ecosystem such as MS Dynamics (CRM), Wistia, Go-to-Webinar, HubSpot, WordPress, etc.

Your profile

To be successful, you must be proactive by nature. You quickly establish good relationships with colleagues across the company's departments in Denmark and abroad. You are curious about digital pathology and want to learn about the value of our products and have a basic understanding of the technology used in our products.

You must enjoy being the person in charge of several simultaneous projects and always follow the tasks to the door within the deadline in a fast-paced environment.

Qualifications

  • A couple years working in a similar role
  • Experience with marketing automation platforms, i.e., HubSpot
  • Experienced in inbound lead generation
  • Experience working with acquisition channels: Paid search (AdWords), paid social (Facebook, LinkedIn), SEO, display & remarketing, affiliate
  • Minimum bachelor's degree in marketing, communication, or a related field
  • Previous experience in life science, biopharma or similar is preferred
  • Write effortlessly and feel comfortable communicating verbally in English – Danish is not a requirement

We offer

Our team consists of seven people working in two groups: Brand and Product Management. You'll be part of the brand team working closely with our Digital Marketing Manager. Today three of us are sitting in Denmark and the remaining in Germany.

You can expect a workplace in rapid growth, where you'll be part of setting the direction of digital marketing and the processes—also an absolutely to die for lunch. Our humor isn't that bad either.

Are you ready for the next step in your career in an entrepreneurial business?

Submit your application in english by clicking “Apply for position”. If you have any questions about the position, feel free to contact HR Manager Karin Zimmermann at +45 40826146. Applications will be processed on an ongoing basis.f

Kilde: Jobnet.dk


Information og data

Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

Arbejdsstedet er beliggende i Hørsholm.

Jobbet er oprettet på vores service den 1.4.2020, men kan have været deaktiveret og genaktiveret igen.

Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Marketingmedarbejder
  • Hørsholm
  • Tirsdag den 14. april 2020

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