Audience Manager - TEMP 12 months

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Your areas of responsibilities:

As Audience Manager you will the connect our data and insights to what is going on in our markets, working with our teams in both Global, Regions and Markets as well as partners for both tech, data, and media and campaign execution. Managing everything from building audiences and overseeing activation to following up on performance – whether it is through Google Marketing Platform, Facebook, Adobe Campaign, or on-site personalization’s tools.

pandora aims at driving consumer growth from utilizing data in digital platforms looking at the whole consumer journey in an omnichannel view, mastering best in class tools like DMP, AI and Machine learning. Data sources used for audience building include pandora’s own, (eCom transactions, CRM, consumer behaviour on pandora.net), channel data (Facebook, Google, etc), and other 2nd and 3rd party sources (MPlatform, Bluekai, etc).

Main responsibilities:

• Deciding on targeting, building audiences, and distributing them to channels for targeted activities across channels

• Collaborate with data analysts and scientists to help guide targeting, segmentation, and personalization decisions.

• Work with channel operations experts to get the most from channel data and audience functionality, to align on targeting and audiences, and follow through on activation and performance

• Overseeing audience activations and carrying out performance reviews

• Improving customer prospecting as well as the experience for known consumers

• Implementation of DMP like functionalities (+AI and Machine learning)

• Driving efficiency from utilizing data (consumer, media, CRM, ecom, aso)

• Audience creation & CRM
• Look-a-like audiences for media execution

• Data enrichment through partnerships

• Personalization

What is needed to succeed:

• Over 4-5 years media experience with exposure to global clients

• Over 4-5 years’ experience with data driven marketing & CRM
• 1-2 years’+ experience with AI, Machine learning and DMP like tools

• 1-2 experience with Adobe, GMP

Your personal qualifications makes a difference:

• Deep experience with data-driven targeting and segmentation of addressable audiences in digital channels

• Experience with building target groups, segments, or audiences in one or more channel tools like Google Ads, Facebook, Adobe Campaign, DMP, etc)

• Love to work with numbers, transforming data into actions Strong interest in digital media, new tech solutions

• Proven experience in digital media management and CRM: campaign management, planning, briefing, buying, delivery and analysis

• Preferable experience from media agency or consultancy

• Deep knowledge of both traditional and digital/social media channels and an ability to develop and interpret media plans and analytics for both

• Strong written and verbal communication skills and strong experience presenting to groups with different backgrounds (marketing function + internationally diverse market teams)

• Ability to be organized and process & solution-oriented with an attention to detail

• Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures

Your new team:

You will work in an international hub of can-do spirited, passionate and performance-driven people. The Owned Channels & Orchestration team is a part of Global Marketing and although we are very busy, we also appreciate and maintain an informal and humorous tone.You will work in an international hub of can-do spirited, passionate and performance-driven people. The Owned Channels & Orchestration team is a part of Global Marketing and although we are very busy, we also appreciate and maintain an informal and humorous tone.

Additional information:

Global Career Band 4

Application Deadline: September 15th, 2021

Start date: asap

Location: This role is based in the pandora Global Office in Copenhagen, Denmark

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact the Hiring Manager:

Silvia Corani

Global Talent Acquisition Manager

+39 335 1269559

If you see yourself in the position and would like to become a part of the pandora's future . We look forward to hear from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about pandora on our corporate site www.pandoragroup.com.

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Beside from our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true pandora experience to anyone who works here or comes to visit.

About pandora

pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, pandora employs 26,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19.0 billion (EUR 2.5 billion) in 2020.


Information og data

Denne ledige stilling har jobtypen "Afdelingsleder", og befinder sig i kategorien "Ledelse og personale".

Arbejdsstedet er beliggende i København

Jobbet er oprettet på vores service den 5.7.2021, men kan have været deaktiveret og genaktiveret igen.

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Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
  • Afdelingsleder
  • København
  • Onsdag den 15. september 2021
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