Director, Digital Engagement Strategy & Media

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Søborg

Do you want to set the strategic direction for Novo Nordisk’s global customer engagement model? Are you excited about working with digital engagement strategy, customer experience (CX) and digital media across multiple integrated channels? And are you a strong people leader with a passion for growing and developing a future-focused team of talented and highly engaged professionals? Then, this is your chance to join us and lead a passionate team focusing on delivering stellar global customer engagement strategy, customer experience & omnichannel go-to-market approaches across our global brands. Apply today! And Join Novo Nordisk for a Life-changing career - Novo Nordisk The position Reporting to the Vice President of Customer Engagement, your role is to lead the team and drive innovation and organisational change in Global Digital Engagement Strategy and Digital Media Excellence. You will set the strategic direction for the global customer engagement model, and drive and strategically evolve the Digital Media function and team. The role has four direct reports in Denmark and 12 indirect reports in Bangalore, India. Specifically, responsibilities include:
  • Drive an omnichannel, data-driven approach to digital engagement strategy
  • Establish a global Customer Experience (CX) framework, defining how any interaction with Novo Nordisk across all platforms can be leveraged to deliver a proactive and responsive insight-driven experience
  • Co-create and co-own global digital engagement strategy for prioritised brands and roll it out to our top 10 markets
  • Strategically evolve the Digital Media function, including defining the vision, delivering strong execution of paid media investments, evolving the data foundation and securing the marketing technology infrastructure as a foundation
  • Own paid media budget handling between Google, Social Media (Facebook, Instagram, Tik Tok, LinkedIn, etc.) and internal digital media customers (global teams, regions and affiliates)
  • Own partnerships with Global Media Agency Partners including selection, assessment, contracting and evaluation in alignment with Contract CoE, Procurement and Finance
    • Qualifications To thrive and succeed in this role, we expect you to have:
  • +5 years proven experience as a people leader of senior subject matter experts
  • Relevant master’s degree in business, media, marketing, communication, or similar
  • 10 years of proven strategic and hands-on experience with digital engagement strategy and planning, customer journey mapping, and media execution
  • Deep understanding of the digital ecosystem and how different touchpoints (digital and face-2-face) play a role in the customer experience
  • Proven strategic, analytical, and commercial mindset
  • Understanding of how to optimise media investments and enable digital media capabilities to drive stronger business impact
  • Fluent in both spoken and written English
    • It is an advantage to have:
  • Background within the pharmaceutical industry
    • On a personal level, you are a great team player and excel at stakeholder management as you will be working across a complex matrix organisation consisting of HQ, International Operations, North America Operations, Regions, and Affiliates. About the department The Global Customer Engagement team is a team of highly engaged and skilled professionals, focused on driving business impact through three functional Centres of Excellence: 1) Digital Engagement Strategy & Media Excellence, 2) Content Excellence, and 3) Hybrid Congress Excellence. Working at Novo Nordisk At Novo Nordisk, we don’t wait for change. We drive it. We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future. We embrace the spirit of experimentation, striving for excellence without fixating on perfection. We never shy away from opportunities to develop, we seize them. From research and development, through to manufacturing, marketing and sales – we’re all working to move the needle on patient care. Contact For further information, please contact Anne Sofie Røstbjærg ( [email protected] ) Deadline 10 March 2023. To ensure an efficient and fair recruitment process, please refrain from adding a photo in your CV. We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we’re life changing.


    Information og data

    Denne ledige stilling har jobtypen "Marketingmedarbejder", og befinder sig i kategorien "Kommunikation, marketing, salg".

    Arbejdsstedet er beliggende i Søborg.

    Jobbet er oprettet på vores service den 15.2.2023, men kan have været deaktiveret og genaktiveret igen.

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    Dagligt opdateret: Dette job opdateres dagligt ud fra jobudbyderens hjemmeside via vores søgemaskineteknologi og er aktivt lige nu.
    • Marketingmedarbejder
    • Søborg
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